State Of The Agency World


I was interviewed recently on "Marketing Today." The topic of the interview is the state of the agency world.


Here is the interview.

Comments

Post a Comment

Popular posts from this blog

The Simple-Minded Guide To Marketing Communication

We marketing people have a dreadful habit of taking the obvious and making it incomprehensible. So today I would like to go against the grain and take the obvious and make it more obvious. If you are someone who has to make decisions about how to spend marketing dollars, here are some principles I believe in for simplifying and clarifying your thinking. The first thing we have to understand about marketing communication is that there are no absolutes. There are just likelihoods and probabilities. When making communication decisions, our job is to assess likelihoods and probabilities. In other words, precision guessing . We need to reckon which of the many alternatives we are faced with has the highest probability of producing the result we are looking for with the budget we have. A second principle is to understand the limits of what we do. We don't have as much power to create business greatness as we think we do. There are too many important aspects of business success that a...
Read more

What's There To Laugh About?

Image
Laughing@Advertising is my new book. Yes, this time I've gone too far. It's a collection of my most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise-cracks, cheap shots, and dirty words. In other words, fun for the whole family! I'm out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. I am hoping this is the silliest, most injudicious book about our industry you've read. And in some unwholesome, subversive way, the truest and funniest. It is on sale now at Amazon. It is only available in paperback. There ain't gonna be no ebook. Why? Pixels aren't funny. At $6.99 the paperback is cheaper than most of the stupid-ass marketing ebooks you buy anyway. So quit whining and click here .   And don't say I didn't warn you. Update : Huge thanks to everyone. It launched yesterday and it immediately becam...
Read more

Preparing For Generation U

They're U-thful, they're Unbelievable, and soon they'll be U-biquitous! Generation U -- also known as the Unborn Generation -- will soon comprise 100% of global consumers. This will happen as soon as all the assholes currently alive are dead. At the rate we're going, that could be next Thursday. That's why smart marketers are already studying the characteristics of this disruptive generation and learning how to engage with them to be engaging with their engagement. Gen U is different - Thus far, they are not limited by the artificial boundaries of "being alive" - Many of them don't know how to spell Vaynerchuk - They will demand corporate authenticity and responsibility, just as we demand it from our favorite corporations. You know, like Facebook. - They can't tell Skittles from M&M's - They are projected to be even more pathetic and useless than Baby Boomers - They will be the first generation since Millennials who can't wipe themselv...
Read more